In 1779, Innviertel once more became part of Austria. One year later, Matthias Kränzl opened a printing house in Ried. He printed official forms, calendars, devotional images and religious writings. The Rieder Regierungsblatt and Rieder Intelligenzblatt newspapers were published by Kränzl from 1810. In 1830 the Kränzl family opened Ried’s first bookshop. In 1848 the weekly newspaper Der freimütige Innviertler went into circulation in Ried, and was replaced after three years by the Innviertler Courier. 

Josef Kränzl was an important figure for Ried. He was born in 1824. At the age of 28 he took over his father's printing house and lithography enterprise, adding a shop selling books, art and sheet music. In 1858 he set up the first lending library in Ried. The first edition of Anton Bruckner's Germanenzug cantata came out with Kränzl’s music publisher in 1860. He produced the liberal newspaper, the Rieder Wochenblatt, from 1866. Like many of his patrician contemporaries, he was politically active. Josef Kränzl was Mayor of Ried from 1883 to 1888. His political career took him to the state parliament. He died in 1907 at the age of 83.

The toggle press with lithography plates is a reminder of Ried’s pioneers of printing.